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The Google Adwords Keyword Plannerformerly the Keyword Tool, is a free AdWords tool which gives estimated traffic-per-month for the mentioned keywords.

In August , Google announced plans to reorganize its various interests as a conglomerate called Alphabet Inc. The company leads the development of the Android mobile operating system, the Google Chrome web browser, and Chrome OS , a lightweight operating system based on the Chrome browser.

Google has moved increasingly into hardware; from to , it partnered with major electronics manufacturers in the production of its Nexus devices, and in October , it released multiple hardware products including the Google Pixel smartphone, Home smart speaker, Wifi mesh wireless router, and Daydream View virtual reality headset. The new hardware chief, Rick Osterloh, stated: Google has also experimented with becoming an Internet carrier.

In February , it announced Google Fiber , a fiber-optic infrastructure that was installed in Kansas City; in April , it launched Project Fi in the United States, combining Wi-Fi and cellular networks from different providers; and in , it announced the Google Station initiative to make public Wi-Fi available around the world, with initial deployment in India.

Alexa , a company that monitors commercial web traffic, lists Google. Several other Google services also figure in the top most visited websites, including YouTube and Blogger. Google is the most valuable brand in the world as of , [update] [7] but has received significant criticism involving issues such as privacy concerns , tax avoidance , antitrust , censorship , and search neutrality. In October , the motto was replaced in the Alphabet corporate code of conduct by the phrase "Do the right thing" , while the original one was retained in the code of conduct of Google.

While conventional search engines ranked results by counting how many times the search terms appeared on the page, the two theorized about a better system that analyzed the relationships among websites. Page and Brin originally nicknamed their new search engine "BackRub", because the system checked backlinks to estimate the importance of a site.

The domain name for Google was registered on September 15, , [23] and the company was incorporated on September 4, Craig Silverstein , a fellow PhD student at Stanford, was hired as the first employee. Early in , Brin and Page decided they wanted to sell Google to Excite. He rejected the offer. Reasons ranged from shareholder pressure for employee benefit reductions to the fact that many company executives would become instant paper millionaires.

The purpose of the Chief Culture Officer is to develop and maintain the culture and work on ways to keep true to the core values that the company was founded on: These ticker symbols now refer to Alphabet Inc. In March , the company moved its offices to Palo Alto, California , [53] which is home to several prominent Silicon Valley technology start-ups.

This model of selling keyword advertising was first pioneered by Goto. Overture Services would later be bought by Yahoo! The case was then settled out of court; Google agreed to issue shares of common stock to Yahoo! In , Google received a patent for its PageRank mechanism. In , after outgrowing two other locations, the company leased an office complex from Silicon Graphics , at Amphitheatre Parkway in Mountain View, California. The Googleplex interiors were designed by Clive Wilkinson Architects.

In , The Washington Post reported on a percent increase in third-quarter profit for Google, largely thanks to large companies shifting their advertising strategies from newspapers, magazines, and television to the Internet. Google announced the launch of a new company, called Calico , on September 19, , to be led by Apple, Inc. In the official public statement, Page explained that the "health and well-being" company would focus on "the challenge of ageing and associated diseases".

Google celebrated its year anniversary on September 27, , and in it celebrated its 18th birthday with an animated Doodle shown on web browsers around the world. Search in has been suggested as the cause. She revealed that the entire Google codebase, which spans every single service it develops, consists of over 2 billion lines of code. All that code is stored in a code repository available to all 25, Google engineers, and the code is regularly copied and updated on 10 Google data centers.

To keep control, Potvin said Google has built its own "version control system", called "Piper", and that "when you start a new project, you have a wealth of libraries already available to you. Almost everything has already been done. The "Piper" system spans 85 TB of data. Google engineers make 25, changes to the code each day and on a weekly basis change approximately 15 million lines of code across , files.

With that much code, automated bots have to help. Potvin reported, "You need to make a concerted effort to maintain code health. And this is not just humans maintaining code health, but robots too. This is an exponential curve. In , Google acquired Deja News , the operators of a large archive of materials from Usenet. In April , Google acquired Applied Semantics , a company specializing in making software applications for the online advertising space.

In , Google acquired Keyhole, Inc. In addition to the many companies Google has purchased, the firm has partnered with other organizations for research, advertising, and other activities. In , Google developed a partnership with GeoEye to launch a satellite providing Google with high-resolution 0. The company announced the two locations will generate The farms, which were developed by NextEra Energy Resources , will reduce fossil fuel use in the region and return profits.

NextEra Energy Resources sold Google a twenty-percent stake in the project to get funding for its development. Also in , Google purchased Global IP Solutions , a Norway-based company that provides web-based teleconferencing and other related services.

This acquisition enabled Google to add telephone-style services to its list of products. This occurred days after the Federal Trade Commission closed its investigation into the purchase. On August 13, , Google announced plans to lay off Motorola Mobility employees. As a part of this deal, Google acquired a On January 26, , Google announced it had agreed to acquire DeepMind Technologies , a privately-held artificial intelligence company from London.

DeepMind describes itself as having the ability to combine the best techniques from machine learning and systems neuroscience to build general-purpose learning algorithms. A Google spokesman would not comment of the price. On December 6, , Google made its first investment in India and picked up a significant minority stake in hyper-local concierge and delivery player Dunzo.

On March 29, , Google led a Series C funding round into online-to-offline fashion e-commerce start-up Fynd. Traditionally, Google relied on parallel computing on commodity hardware [] like mainstream x86 computers similar to home PCs [] to keep costs per query low. An August report estimated that Google had about , servers in their data centers, based on energy usage. The report does state that "Google never says how many servers are running in its data centers. On August 10, , Google announced plans to reorganize its various interests as a conglomerate called Alphabet.

On September 1, , Google Inc. In , Google launched " AdSense for Mobile ", taking advantage of the emerging mobile advertising market. Google Analytics allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page. One of the criticisms of this program is the possibility of click fraud , which occurs when a person or automated script clicks on advertisements without being interested in the product, causing the advertiser to pay money to Google unduly.

Google cited its editorial policy at the time, stating "Google does not accept advertising if the ad or site advocates against other individuals, groups, or organizations. The alliance between the two companies was never completely realized because of antitrust concerns by the U. As a result, Google pulled out of the deal in November According to comScore market research from November , Google Search is the dominant search engine in the United States market, with a market share of Google and Parker v.

Google also hosts Google Books. The company began scanning books and uploading limited previews, and full books were allowed, into its new book search engine. The Authors Guild , a group that represents 8, U. Google replied that it is in compliance with all existing and historical applications of copyright laws regarding books.

On July 21, , in response to Bing , Google updated its image search to display a streaming sequence of thumbnails that enlarge when pointed at. Although web searches still appear in a batch per page format, on July 23, , dictionary definitions for certain English words began appearing above the linked results for web searches.

The "Hummingbird" update to the Google search engine was announced in September The update was introduced over the month prior to the announcement and allows users ask the search engine a question in natural language rather than entering keywords into the search box. In August , Google announced two major changes to its mobile search results. The first change removes the "mobile-friendly" label that highlighted easy to read pages from its mobile search results page.

For the second change, the company—starting on January 10, —will punish mobile pages that show intrusive interstitial advertisements when a user first opens a page. Such pages will also rank lower in Google search results. Google Search Appliance was launched in February , targeted toward providing search technology for larger organizations. Late in , Google began to sell Custom Search Business Edition, providing customers with an advertising-free window into Google.

The service was renamed Google Site Search in On March 15, , Google announced the introduction of Google Analytics Suite, "a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers" which can be integrated with BigQuery on the Google Cloud Platform.

Among other things, the suite is designed to help "enterprise class marketers" "see the complete customer journey", generate "useful insights", and "deliver engaging experiences to the right people". On September 24, , [] Google launched Google for Entrepreneurs , a largely not-for-profit business incubator providing startups with co-working spaces known as Campuses, with assistance to startup founders that may include workshops, conferences, and mentorships.

Google develops the Android mobile operating system , [] as well as its smartwatch , [] television , [] car , [] and Internet of things -enabled smart devices variations. In , the Chromebook was introduced, described as a "new kind of computer" running Chrome OS. In July , Google introduced the Chromecast dongle, that allows users to stream content from their smartphones to televisions.

In June , Google announced Google Cardboard , a simple cardboard viewer that lets user place their smartphone in a special front compartment to view virtual reality VR media. In February , Google announced the Google Fiber project, with experimental plans to build an ultra-high-speed broadband network for 50, to , customers in one or more American cities.

In April , Google announced Project Fi , a mobile virtual network operator, that combines Wi-Fi and cellular networks from different telecommunication providers in an effort to enable seamless connectivity and fast Internet signal. The expansion meant that Google was looking for partners around the world to further develop the initiative, which promised "high-quality, secure, easily accessible Wi-Fi". Google launched its Google News service in , an automated service which summarizes news articles from various websites.

In May , Google announced Google Wallet , a mobile application for wireless payments. Google Alerts is a content change detection and notification service, offered by the search engine company Google. In July Google released DeepDream , an image recognition software capable of creating psychedelic images using a convolutional neural network. Google introduced its Family Link service in March , letting parents buy Android Nougat -based Android devices for kids under 13 years of age and create a Google account through the app, with the parents controlling the apps installed, monitor the time spent using the device, and setting a "Bedtime" feature that remotely locks the device.

In May , Google added "Family Groups" to several of its services. Google APIs are a set of application programming interfaces APIs developed by Google which allow communication with Google Services and their integration to other services. Third-party apps can use these APIs to take advantage of or extend the functionality of the existing services. Google Labs was a page created by Google to demonstrate and test new projects. Google owns the top-level domain 1e In March , Google launched a new website, opensource.

In June , Google launched "We Wear Culture", a searchable archive of 3, years of global fashion. The archive, a result of collaboration between Google and over museums, schools, fashion institutes, and other organizations, also offers curated exhibits of specific fashion topics and their impact on society.

As of March , [update] Google has 85, employees. Employees are split into six hierarchies based on experience and can range "from entry-level data center workers at level one to managers and experienced engineers at level six. Subsequent offers by the company to increase their salaries were turned down, primarily because their main compensation continues to come from owning stock in Google.

In March , Sheryl Sandberg , then vice-president of global online sales and operations, began her position as chief operating officer of Facebook. The lobby is decorated with a piano, lava lamps , old server clusters, and a projection of search queries on the wall.

The hallways are full of exercise balls and bicycles. Many employees have access to the corporate recreation center. Recreational amenities are scattered throughout the campus and include a workout room with weights and rowing machines, locker rooms, washers and dryers, a massage room, assorted video games, table football , a baby grand piano, a billiard table, and ping pong.

In addition to the recreation room, there are snack rooms stocked with various foods and drinks, with special emphasis placed on nutrition. Temporary workers such as book scanners do not have access to shuttles, Google cafes, or other perks. The office was designed and built specially for Google, and houses its largest advertising sales team, which has been instrumental in securing large partnerships. The sale is touted as one of the Most Expensive Real estate Transactions for a single building in history of New York.

In October , the company announced plans to install thousands of solar panels to provide up to 1. Internationally, Google has over 78 offices in more than 50 countries. In November , Google announced plans for a new London headquarter, a notable 1 million square foot office able to accommodate 4, employees.

The new building, if approved, will feature a rooftop garden with a running track, giant moving blinds, a swimming pool, and a multi-use games area for sports. In May , Google announced its intention to create its own campus in Hyderabad , India. Since , [update] Google has been designing special, temporary alternate logos to place on their homepage intended to celebrate holidays , events, achievements and people.

Subsequent Google Doodles were designed by an outside contractor, until Larry and Sergey asked then- intern Dennis Hwang to design a logo for Bastille Day in From that point onward, Doodles have been organized and created by a team of employees termed "Doodlers". On April 1, , Google MentalPlex allegedly featured the use of mental power to search the web. In , Google formed the not-for-profit philanthropic Google. One of its first projects was to develop a viable plug-in hybrid electric vehicle that can attain miles per gallon.

In , Google announced its "project 10 " which accepted ideas for how to help the community and then allowed Google users to vote on their favorites. Google uses various tax avoidance strategies. Out of the five largest American technology companies , it pays the lowest taxes to the countries of origin of its revenues.

Such techniques lower its non-U. We are proudly capitalistic. Since , [update] Google has aimed for carbon neutrality in regard to its operations. Google disclosed in September that it "continuously uses enough electricity to power , homes", almost million watts or about a quarter of the output of a nuclear power plant.

Total carbon emissions for were just under 1. Google said that 25 percent of its energy was supplied by renewable fuels in An average search uses only 0. In July , it was reported that Google had hosted a fundraising event for Oklahoma Senator Jim Inhofe , who has called climate change a "hoax". In November , Google bought megawatts of wind power. The wind energy comes from two power plants in South Dakota, one in Iowa and one in Oklahoma.

In , Google ranked 5th in lobbying spending, up from th in In , the company ranked 2nd in campaign donations of technology and Internet sections. The real impact of the ruling is that Google must stop using its dominance as a search engine to give itself the edge in another market: Google was working with the United States Department of Defense on drone software called "Project Maven" that could be used to improve the accuracy of drone strikes.

The controversy began in when Gillespie acquired domain names containing the word "google. Elliot then filed a petition for cancelling the Google trademark. Ultimately, the court ruled in favor of Google because Elliot failed to show a preponderance of evidence showing the genericide of "google. From Wikipedia, the free encyclopedia.

This article is about the company. For the search engine, see Google Search. For other uses, see Google disambiguation. Not to be confused with Googol. Internet Software Computer hardware. Larry Page Sergey Brin. List of mergers and acquisitions by Alphabet. List of Google products. It helps in expanding the reach of display campaigns while targeting relevant users for a business. The cost of a Google Adwords campaign depends on a variety of factors which include bidding strategies and organization goals.

As a result, the amount that an organization needs to spend varies based on industry and the keywords on which they bid. Google launched AdWords in To accommodate small businesses and those who wanted to manage their own campaigns, Google soon introduced the AdWords self-service portal. In , Google started a campaign management service called Jumpstart. In , Google launched the Google Online Marketing Challenge, [27] an in-class academic exercise for tertiary students.

The Challenge runs annually, roughly from January to June. In April , Google announced plans to add enhanced campaigns for AdWords to aid with campaign management catered to multiple-device users. The enhanced campaigns were described as aiming to include advanced reports about users. This move has been controversial among advertisers. In July , Google unveiled "Showcase Shopping" ads. With this format, retailers can choose to have a series of images appear in search results related to various search queries and keywords.

This change was rolled out on the same day it was announced, prompting criticism from paid search professionals, though Google later clarified that this change would affect only short-term campaigns of less than 30 days, and that for campaigns running more than 30 days, overage charges would be refunded. AdWords has generated lawsuits in the area of trademark law see Google, Inc. The lawsuit concerned if Google was responsible if the advertisers purchasing keywords violate trademark infringement.

The suit was settled in after Yahoo! In May , Google cancelled the AdWord advertisement purchased by a Dublin sex worker rights group named "Turn Off the Blue Light" TOBL , [37] claiming that it represented an "egregious violation" of company ad policy by "selling adult sexual services". However, TOBL is a nonprofit campaign for sex worker rights and is not advertising or selling adult sexual services.

Google found the website content to be advocating a political position, and restored the AdWord advertisement. Although the Australian Sex Party amended its website to display tax deductibility information, Google continued to ban the ads. The ads were reinstated on election eve after it was reported in the media that the Australian Sex Party was considering suing Google. On September 13, , the Australian Sex Party lodged formal complaints against Google with the US Department of Justice and the Australian competition watchdog, accusing Google of "unlawful interference in the conduct of a state election in Victoria with corrupt intent" in violation of the Foreign Corrupt Practices Act.

In August , the Federal Trade Commission filed an administrative complaint against Contacts alleging that its search advertising trademark enforcement practices have unreasonably restrained competition in violation of the FTC Act. After the system had been launched, management decided to use Oracle instead. The system became much slower, and eventually, it was reverted to MySQL. The interface has also been revamped to offer better workflow with additional new features, such as Spreadsheet Editing, Search Query Reports, and better conversion metrics.

Prior to this, paid advertisements could feature different landing page URLs to that of what was being displayed on the search network. Google explained that this policy change stems from both user and advertiser feedback. The concern prompting the restriction change is believed to be the premise on which users clicked advertisements. In some cases, users were being misled and further targeted by AdWords advertisers prior to this change.

As of December , Google AdWords decreased restrictions over sales of hard alcohol. This is an extension of a policy change that was made in December , which permitted ads that promote the branding of hard alcohol and liquor. Google has come under fire for allowing AdWords advertisers to bid on trademarked keywords. Google requires certification to run regulated keywords, such as those related to pharmaceuticals keywords. Some keywords, such as those related to hacking , are not allowed at all.

From June , Google banned AdWords adverts for student essay-writing services, a move which received positive feedback from universities. From Wikipedia, the free encyclopedia. This is the latest accepted revision , reviewed on 23 June Not to be confused with AdSense.

It has been suggested that Google Keyword Planner be merged into this article. Discuss Proposed since April This article contains content that is written like an advertisement. Please help improve it by removing promotional content and inappropriate external links , and by adding encyclopedic content written from a neutral point of view. October Learn how and when to remove this template message. Software portal Business and economics portal.

Retrieved June 15, Retrieved June 16, Archived from the original on May 31, Retrieved February 18, Retrieved 13 October Retrieved June 14, Definition - AdWords Help". Archived April 29, , at the Wayback Machine.

Archived from the original on November 11, Retrieved May 2, Retrieved 22 July Considering the potential impact". Retrieved 9 November Archived from the original on November 22, Google Adwords And Online Advertising: The National Law Review. Retrieved March 5, Habush and Daniel A. Court of Appeals of Wisconsin Published Opinion. Archived from the original PDF on May 14, Archived from the original on October 20, Archived from the original on March 5, Archived from the original on June 24, Retrieved May 23,

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